What do you get for the mum who wants nothing?

Flowers is the obvious.  But then what would my dad do??

I’ve decided to set up a blog that can be used for my parents next month long trip – NZ in Feb.  That way we can go to one spot for the daily update and pics, and easily respond.  Plus I’ll hook them up to a microblogging tool the family can update so mum and dad are easily in the loop while they are away.

That’s the easy bit – now to determine the right product and provide training…

Wish me luck!  Any further ideas on gifts for hard-to-buy-for parents will be gratefully received.


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How do you keep track of passwords – and keep online safe?

I set myself the challenge today to fix the mess that is my online and mobile passwords.  

Two hours later I realise I have over 40 logins between work and home.  No wonder I’m having trouble remembering what’s what!

And no wonder identity theft is an issue.  How do you remember secure details for all those accounts without relying on the same simple thing over and over again?

Well, I’ve devised my system and set everything up.  Now the challenge is not to forget it…  

Wish me luck!

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Does anyone still use a street directory?

I tried to explain the concept of reading a book of maps while driving to my four year old today.  I don’t think he really believed me.

I’ve just bought a new car.  That’s always a time to stop and think about changes in technology.

My first car didn’t have a tape deck.  My second car didn’t have air conditioning.  My third car didn’t have cruise control. 

My fourth car had a six stacker CD and turned on its own lights and windscreen wipers – I was in love. 

The next car had reverse parking sensors.  It turned out I needed these as it was my first sedan and I didn’t cope well with not being able to see to the back of the car…

Now I’m counting the days till my first experience with a factory fitted navigation system and a parking intelligence system that shows camera footage from all around the car.  Oh, and (of course) my keys won’t need to leave my pocket to open or start the car.

It’s fascinating to think what will be standard in my next car.  The first cars to drive themselves are already licenced in the US.  How far will technology come in our everyday vehicles in the next few years?

One thing is for sure.  My son will never have to learn to read a street directory!

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ADMA Digital Marketing Certificate

When I studied marketing I didn’t know I’d need to continually re-train.  It’s a shock to realise that circa 2005 textbooks from my first four subjects of a Masters in Marketing are in fundamental ways hopelessly out of date.  The only references to digital are to Generation Y.  Digital channels are limited to websites and email.

Even the most conservative of businesses needs to be aware of social media and digital opportunities.  Generation Y – depending on how you define their ages – are coming of age, starting to drive, work and absolutely to consume.  The way they communicate, what they need as consumers, is different from any generation that’s gone before them.  And now it’s not just the businesses catering to youth who need to learn to speak digital.

So, I’m currently consolidating the one and two day digital courses I’ve been attending for the past few years with a Certificate in Digital Marketing from ADMA.  The content is spot on and the volume of learning and work is challenging.

Luckily, as I sit down to an assignment on a Sunday, it’s also fascinating.  Invisible Ads.  Cutting edge technology.  Thanks Lynx Anarchy launch for spicing up my studies today!

Luckily too, the two windows in my office at least let me look out on a fabulous autumn day, way across the gardens and fields.  Amazingly, well into Autumn, there are still lots of flowers with the pentstemons going strong and the gauras and salvias just starting to fade.  Pansies and gazanias continue their year round vigil and light frosts haven’t slowed the pinks and whites of the geraniums still flourishing in the rock wall.  Sweet peas have come up for the next spring alongside poppies that are still flowering from the last!

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