Author Archives: Yassrock

About Yassrock

A marketer constantly brushing up on social and digital. Working in Sydney but living a tree change on a picturesque acreage in Yass, NSW Australia.

What do you get for the mum who wants nothing?

Flowers is the obvious.  But then what would my dad do?? I’ve decided to set up a blog that can be used for my parents next month long trip – NZ in Feb.  That way we can go to one … Continue reading

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How do you keep track of passwords – and keep online safe?

I set myself the challenge today to fix the mess that is my online and mobile passwords.   Two hours later I realise I have over 40 logins between work and home.  No wonder I’m having trouble remembering what’s what! … Continue reading

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Does anyone still use a street directory?

I tried to explain the concept of reading a book of maps while driving to my four year old today.  I don’t think he really believed me. I’ve just bought a new car.  That’s always a time to stop and … Continue reading

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ADMA Digital Marketing Certificate

When I studied marketing I didn’t know I’d need to continually re-train.  It’s a shock to realise that circa 2005 textbooks from my first four subjects of a Masters in Marketing are in fundamental ways hopelessly out of date.  The only references to digital are to Generation … Continue reading

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